Kayla Seah, originally from Canada, now calls Los Angeles home. With over a decade of experience, Kayla has firmly established herself as a prominent figure in the realms of influencer marketing. As the creative force behind “Not Your Standard,” she channels her unwavering dedication to clean, non-toxic living into an home product line, elevating everyday items into beautiful creations.
Without further ado, Kayla Seah
Tell us about your journey and how you arrived here with Not Your Standard.
Tell us some things that inspire you daily
The incredible women in my circle, many of whom have established successful product lines of their own! They serve as a constant inspiration for me, urging me to push myself and take risks!
What were some of the biggest challenges you faced along your creative journey, and how did you overcome them?
I’ve always paid attention to the details of everything. In production development, these details can prove to be both your greatest asset and your biggest challenge. They stand as the defining elements that set you apart, yet simultaneously, they often become your biggest headache!
What does a day-in-the-life look like for you?
I still work in the influencing space so I try to split my days up as “Kayla the influencer” and “Kayla the founder of Not Your Standard.” I usually get up, try to have a quiet morning before heading to pilates, I light one of our candles and just sit with my dog. I like to be calm before I go full on into the day. I’m a creative person, through and through, so I tend to thrive off shooting content for my own social or for the brand’s page. We are working on a few upcoming products at the moment, so I’m in a lot of product development meetings, figuring out packaging, formulas, materials and all that good stuff!
Do you have any daily rituals that you can’t live without?
Truthfully, lighting a candle at the beginning and end of my day. It’s a comfort thing for me.
What are you most looking forward to right now for Not Your Standard?
Launching this candle with Amber is very exciting for us! I have admire her work for so long, I’m honored to create such a beautiful, unique piece with her!
Favorite place to visit to spark inspiration?
Color or Neutrals?
One product that is always in your bag?
Favorite space in your home?
My living room!
It’s hard to choose one – but your current favorite item from your line?
Our new Ember candle, smells like a crackling fire!